PDC4S:\Marketing Courses\Marketing Analytics Pricing Strategies and Price Analytics | ||
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 1. Introduction | ||
| 2. Step1 Estimating Demand | ||
| 3. Step 2 Estimating Costs | ||
| 4. Step 3 Analyzing competitors | ||
| 5. Step 4 Evaluating Pricing Strategies | ||
| 6. Theory Pricing Policy and Pricing Objective | ||
| 7. Appendix 1 Excel crash course | ||
| 8. Bonus Section | ||